CCR

 This is my CCR, which is also my midterm, for AICE Media Studies..

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My First Experience Making A Commercial

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  Name: Beckett Brand___   Creative Critical Reflection 1.                 How does your product use or challenge conventions AND how does it represent social groups or issues? Our product challenges social conventions because it shows that even if you’re not playing sports and being athletic you can still find a use for Nike products. By showing people just doing everyday things like homework ad walking around we show how Nike products are useful for everyday activities. I also show how it relates to athletic and sporty people by showing shots of people playing sports in their Nike attire. It also represents social groups as it shows groups of people playing sports and the groups of people doing everyday things. It also shows how girls can do anything guys can by having a mix of men and women in our commercials.   2. How does your product engage with audiences AND how would it be distributed as a real media t...
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Starting To Edit

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 I started by downloading an app that could edit all the clips together and add smooth transitions. The app I decided to use to edit is called iMovie and it is a very popular editing app. I started by importing all of the shots that we had into the app. From there I also grabbed the 'Just Do It' Nike logo and put that at the end of all the other shots. From there I watched a few videos on how to use the app. The videos showed me how to import music over the commercial and get rid of any current sound. It also showed me where the transitions were and how to do them. Now that I knew how to use transitions I could get started. I started by showing the shot where we graded an assignment and put a checkmark on it that looked like the Nike logo. I then zoomed in further on the checkmark than in the actual recording to make it bigger and more central in the shot. After that, I transitioned the big checkmark on the paper into the one on the soccer player's shirt. Then I played the ...
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Helping Out Rashell And Filming Our Last Scenes

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 Today while filming we went outside again like during the first day. While outside we helped film for another group that only had one person so that could not film and act at the same time. While people from my group acted I helped with the camera and filmed it. The main shot we did was a shot of one of us running on the track reaching the end and then drinking from a water bottle. To create this shot we borrowed a block from the track and field team. Then one of us launched off of it and ran down the track for a few seconds. While they were running I was holding the camera chasing after them to show them running. Then they grabbed the water bottle and took a big drink from it. While they were drinking I zoomed in on the logo that the ad was for. The ad was for Zephyrhills and was supposed to show how athletic people only drink their products. We also filmed the final scene for our group. It was actually the first scene in the commercial but it was filmed last because it was the o...
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